RRLC/Ad Council Grants

Advocating and Marketing

Staff Login

< Previous Page

Tell-A-Friend >

RRLC/Ad Council Marketing Assistance Grants

The Rochester Regional Library Council provides small grants to area libraries to help them better market their library programs and services. The grants allow the libraries to work with marketing and communications professionals recruited by the Ad Council of Rochester (http://www.adcouncilroch.org), whose programs help non-profits increase their marketing and communications knowledge, handle marketing and communications problems, and create marketing plans.

This is the sixth year of this highly regarded RRLC “mini-grant” program. Our 2011 award winners:

Gay Alliance of Genesee Valley Library & Archives – Strategic Roundtable ($550)

We are approaching the Ad Council and the RRLC for grant funding for a Strategic Roundtable to help us reach a particular population with information about our existence: other librarians. Our concentrated and unique collection may have a large number of resources for the researcher trying to find documentation on AIDS, or a patron struggling with personal issues that might be too sensitive to deal with in a traditional library setting. We want to make sure that public and academic librarians know what it is we offer to their patrons and communities.

The Library has grown to a circulating and reference collection of over 5000 book titles, 1000 magazines and journals, rare and unique items, as well as video and audio recordings related to gay and lesbian, bisexual, transgender issues. … The entire collection has been cataloged on the LibraryThing website: http://www.librarything.com/catalog/GAGVLibrary ...

Milne Library at SUNY Geneseo– Communications Audit ($1,000)

Over the past year, a group of library staff formed a Marketing and Communications team and dedicated a substantial amount of time developing a comprehensive marketing plan, incorporating lessons learned from attendance at the Library Marketing Institute. The Ad Council’s Communications Audit is the logical next step, providing us with the opportunity to tap some of Rochester’s marketing professionals for assistance in marketing our library.

Areas that we hope to focus on with the assistance of communications professionals include:

Streamlining social media efforts, especially with regard to enlisting & coordinating volunteers and rolling out the process to the entire organization
Alternative formats for the newsletter (print/online); letting go of PDF for something more appropriate and up-to-date
Enhancing and leveraging outreach to our various audiences
Assessment of the Plan

Lillie B. Werner Health Sciences Library at Rochester General Hospital – Communications Audit ($500)

The Lillie B. Werner Health Sciences Library has three main services, the Medical Library, the Circuit Library Program, and the Stabins Wellness Information Center. We want a consistent look on our forms, emails, newsletters, cover sheets, website, etc. for all of our library services. We also want to explore new ways to communicate with our customers… By more effectively reaching our customers and letting them know what we can do for them, we will support the hospital’s mission to improve the health of the people and the communities we serve by providing high quality care and exceptional service with compassion.

FAQs About the RRLC/Ad Council Grants