This is the
sixth year of this highly regarded RRLC “mini-grant” program. Our 2011 award winners:
Gay Alliance of Genesee Valley Library & Archives – Strategic Roundtable ($550)
We are approaching the Ad Council and the RRLC for grant funding for a Strategic Roundtable to help us reach a particular population with information about our existence: other librarians. Our concentrated and unique collection may have a large number of resources for the researcher trying to find documentation on AIDS, or a patron struggling with personal issues that might be too sensitive to deal with in a traditional library setting. We want to make sure that public and academic librarians know what it is we offer to their patrons and communities.
The Library has grown to a circulating and reference collection of over 5000 book titles, 1000 magazines and journals, rare and unique items, as well as video and audio recordings related to gay and lesbian, bisexual, transgender issues. … The entire collection has been cataloged on the LibraryThing website: http://www.librarything.com/catalog/GAGVLibrary ...
Milne Library at SUNY Geneseo– Communications Audit ($1,000)
Over the past year, a group of library staff formed a Marketing and Communications team and dedicated a substantial amount of time developing a comprehensive marketing plan, incorporating lessons learned from attendance at the Library Marketing Institute. The Ad Council’s Communications Audit is the logical next step, providing us with the opportunity to tap some of Rochester’s marketing professionals for assistance in marketing our library.
Areas that we hope to focus on with the assistance of communications professionals include: