Advocacy
RRLC provide a leadership role, enhancing the community's knowledge and perception of libraries of all kinds. RRLC advocates for libraries and library systems in the region, addressing the concerns of libraries to appropriate legislators and other officials.

Library Stories
One of the best advocacy tools!

Marketing
Libraries need to know how best to promote and market their services so that policy makers, funding agencies and the general public will appreciate the role of libraries in education, economic development, health care, and other venues. RRLC provides grants that allow libraries to work with the Ad Council of Rochester, as well as professional development classes on marketing.